Businesses are having to close their doors to help prevent the spread of COVID-19, but that doesn’t mean you have to put your business into hibernation. Many businesses have transitioned to work remotely, but what if your business has a hands-on or in-person product/service?
You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.
Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.
Need help figuring out how to reply to Google reviews?
We have all the tips and tricks for how to reply to your clients!
Replying to Google reviews can be one of the most crucial parts of your business. Most of your future clients are likely to check out what your previous and current clients are saying and it’s essential to show that you care about them by taking the initiative to reply to their reviews.
Besides responding to your clients reviews being beneficial to you, Google has made responding to reviews a simple task to complete with just a few short clicks.
Unsung Community Heroes
Chapter 1: Calinn Green
Unsung Community Heroes: Doing what’s right in the interests of a community without promise of personal gain or recognition, and often at great personal expense.
It isn’t always easy to give the unsung heroes of this world the recognition they deserve for the work they do for our communities. Rarely asking for help or assistance, they’ll give the last of themselves before ever going back on their word. They understand more than most the meaning of a promise and the investment it takes to really make a difference. They don’t invest themselves lightly. Their time is valuable and to have their attention dedicated to a goal is as close to a guarantee for success as you can get. These heroes keep our communities and networks growing, improving, and moving forward and we all benefit from their efforts whether we know it or not.
This small recognition is for a local Minnesota hero. A veteran. A mom. An entrepreneur. A volunteer. A magic maker.
We (VantagePoint Marketing, LLC.) met Calinn through the amazing Veteran business network, Trust Vets. She was a new member just getting her feet wet within the network, looking to grow her My Legacy Photography business. We were lucky enough to work with her on her website in exchange for her amazing photography skills, and are still pretty sure we got the better part of that deal. Since that first headshot session in Anoka, MN, we’ve watched how many different ways Calinn chooses to dedicate herself to the community and the network around her.
For instance, her incredible dedication to the non-profit organization Flags for Fort Snelling: a non-profit organization that takes on the responsibility of organizing the funds and volunteers necessary to place nearly 200,000 flags in the name of over 200,000 heroes laid to rest at Fort Snelling National Cemetery for Memorial Day. At that point, the young organization had been in operation for only two years, placing a flag on just a small fraction of the headstones, limited by funding and organizational help.
But change was on the horizon when a Leadership Team was formed in August 2017– A team dedicated to making 2018 the first time in 35 years every headstone of the cemetery would receive an American flag.
FREE GOOGLE MY BUSINESS WEBSITE BUILDER
Should you build a free Google My Business Website?
Google My Business Websites are on the rise, and the question is- Should you build one? Google officially launched its Website Builder within Google My Business to help small businesses easily create websites, especially for those who don’t yet own their own website.
According to a Google My Business Help thread on Tuesday, June 13, 2017:
One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website. It is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your phone!
First, let’s look back at how free website builders have been discussed as being counterintuitive to your online marketing goals. We’ve discussed the many reasons before why you should never use a free website builder.
- Rented, Not Owned
- Limited Pages, Limited Data
- Poor Analytics
- Poor First Impressions
- Design Quality
- Mobile Friendly
- Responsive Programming
- No Branding
- No Support
And so on. So what’s different here?
What makes a Google My Business website so special?
A logo design tells a story about your brand. What story does your logo tell?
A logo speaks for your company, your mission, and the values behind your company. What will your answer be when someone asks, “What does your logo stand for?” Let’s use an example to explore the options on how to answer this great question.
A: “We liked the cool, pretty swoosh because it seemed like a neat design.”
B: “The Nike swoosh is an abstract representation of the wings of the Goddess Nike, the Greek Goddess of Victory.”
You can probably guess the company we are referring to there… So, let’s take a lesser known company.