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Small Business Marketing Vs. Small Town Marketing - VantagePoint Marketing

Small Business Marketing vs. Small Town Marketing

Small towns across our nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They’re unique with character, history, and culture. Some small towns are busy and rich with pride and history. They’re often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. For every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specifically for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.

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Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.

Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.

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Holiday Shipping Strategy

The holidays are coming up and before you know it, you’ll have packages that need to be shipped out NOW! Here are some tips and key dates to remember to stay on top of holiday shipping for your customers.

Your best bet is to ship as much as you can, as soon as you can. We know that can’t always be possible, so the next step is to be prepared! The US Postal Service expects customer traffic to increase starting the week of December 9, two weeks before Christmas, with the busiest time of the season expected to be the week before Christmas, December 16 – 22.

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Know Your Audience

The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business.

You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out on your own. It might seem like a difficult task to wrap your head around, but here are some easy steps to get you started.

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You’re a Leader! (Now What?)

“Everyone can lead because everyone can serve.”

– James Strock

Leadership is one of the most important aspects of a business. Without leadership, things don’t get done. Leadership doesn’t have a title, people with authority aren’t necessarily real leaders, and there are real leaders who don’t have authority. All it takes is someone willing to step forward and get things done. If you’ve started your own business, congratulations, you’re a leader. Unfortunately, leadership isn’t as simple as the push of a button, it’s a constant balancing act.

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Organize Your Business

When you’re running a business, it’s frustrating when you can’t find the one thing you’re looking for. Organization is important for a business to be able to grow. In order to grow, you need to continually make improvements. In order to focus on improvements, you can’t waste time trying to find things.

It’s important to find an organization style that works for you. Take these tips and make changes as needed to create the right system to keep your business on track.

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