A logo design tells a story about your brand. What story does your logo tell?
A logo speaks for your company, your mission, and the values behind your company. What will your answer be when someone asks, “What does your logo stand for?” Let’s use an example to explore the options on how to answer this great question.
A well known company you likely know could answer two ways about the reasons for their logo design:
A: “We liked the cool, pretty swoosh because it seemed like a neat design.”
-or-
B: “The Nike swoosh is an abstract representation of the wings of the Goddess Nike, the Greek Goddess of Victory.”
You can probably guess the company we are referring to there… So, let’s take a lesser known company.
