Posts

Small Business Support

Businesses are having to close their doors to help prevent the spread of COVID-19, but that doesn’t mean you have to put your business into hibernation. Many businesses have transitioned to work remotely, but what if your business has a hands-on or in-person product/service? 

Read more

Year-End Review

This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations.

As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! Set aside an hour or two each day for a week or so to take a serious look at your business.

With the wins and losses fresh in your mind, it’s the perfect time to recap what worked and what didn’t. Don’t get discouraged if you tried something and it didn’t get the results you expected. Turn the rough patches into learning experiences and create something positive from them. Go into the process with a positive mindset, detached from personal feelings, with a desire to make your business better.

Read more

How to Make the Most Out of the Holidays

How to Make the Most Out of the Holidays

The holidays are just around the corner, and you know what that means. Family, parties, gifts, and emotions. It’s possible to have your holiday marketing and shipping strategies locked down and totally figured out without planning for the time you’re not working. Let’s go through some tips to help us all enjoy the holidays!

Read more

Small Business Marketing Vs. Small Town Marketing - VantagePoint Marketing

Small Business Marketing vs. Small Town Marketing

Small towns across our nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They’re unique with character, history, and culture. Some small towns are busy and rich with pride and history. They’re often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. For every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specifically for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.

Read more

Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.

Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.

Read more

Holiday Shipping Strategy

The holidays are coming up and before you know it, you’ll have packages that need to be shipped out NOW! Here are some tips and key dates to remember to stay on top of holiday shipping for your customers.

Your best bet is to ship as much as you can, as soon as you can. We know that can’t always be possible, so the next step is to be prepared! The US Postal Service expects customer traffic to increase starting the week of December 9, two weeks before Christmas, with the busiest time of the season expected to be the week before Christmas, December 16 – 22.

Read more