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Relax & Refresh

It’s Website Refresh Season!

A study by Stanford showed that 75% of users will judge a company’s credibility based on the design of their website. Are you giving people a good impression with your website? If not, it’s time for a Website Refresh. 

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Build Relationships With Your Customers

Building a relationship with your customers is key to a successful business. Understanding your customers, knowing what will make their lives easier and better, will help you solve their needs. Use communication effectively, go above and beyond your customers’ expectations, and get feedback to build strong relationships with your customers.

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How Much Marketing Can You Get for $1?

How Much Marketing Can You Get for $1?

*This article contains pricing that is accurate as of 1/3/20, prices subject to change. Some prices are estimates, you may pay more or less depending on the size of your project.

Not much. But seriously, if you have a limited budget, it’s hard to tell what’s the best use of your money. Do you need a website overhaul, or can you get by with a few Facebook ads? Depending on your budget and your needs, the options are limitless. Let’s break things down to make it easier for you to understand what you can do with your money.

After filing the paperwork and creating a business plan, you’ll need to market your business. At the bare minimum, you’ll need a logo, a Facebook business page, and a website.

A quality logo inspires customers who don’t already know you. It helps them believe you’re going to deliver something of quality. Your logo should represent your business and use appropriate fonts and colors while being flexible for use in different formats. A logo will make the first impression for your business, so make sure it’s a good one.

With most people on Facebook, it’s a great place to spread the word for your business. Spend some time writing content that others will find valuable, post some interesting or entertaining pictures and grow your followers. It’s also a great place for people to see what hours you’re open and where you’re located.

A website adds a level of legitimacy that gives people an impression of your business. Customers are able to see what you offer and get a better understanding of your business. A website is more than an online brochure, done right, it can be your best salesperson, working 24 hours a day.

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Year-End Review

This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations.

As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! Set aside an hour or two each day for a week or so to take a serious look at your business.

With the wins and losses fresh in your mind, it’s the perfect time to recap what worked and what didn’t. Don’t get discouraged if you tried something and it didn’t get the results you expected. Turn the rough patches into learning experiences and create something positive from them. Go into the process with a positive mindset, detached from personal feelings, with a desire to make your business better.

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Know Your Audience

The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business.

You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out on your own. It might seem like a difficult task to wrap your head around, but here are some easy steps to get you started.

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Organize Your Business

When you’re running a business, it’s frustrating when you can’t find the one thing you’re looking for. Organization is important for a business to be able to grow. In order to grow, you need to continually make improvements. In order to focus on improvements, you can’t waste time trying to find things.

It’s important to find an organization style that works for you. Take these tips and make changes as needed to create the right system to keep your business on track.

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