Businesses are having to close their doors to help prevent the spread of COVID-19, but that doesn’t mean you have to put your business into hibernation. Many businesses have transitioned to work remotely, but what if your business has a hands-on or in-person product/service?
*This article contains pricing that is accurate as of 1/3/20, prices subject to change. Some prices are estimates, you may pay more or less depending on the size of your project.
Not much. But seriously, if you have a limited budget, it’s hard to tell what’s the best use of your money. Do you need a website overhaul, or can you get by with a few Facebook ads? Depending on your budget and your needs, the options are limitless. Let’s break things down to make it easier for you to understand what you can do with your money.
After filing the paperwork and creating a business plan, you’ll need to market your business. At the bare minimum, you’ll need a logo, a Facebook business page, and a website.
A quality logo inspires customers who don’t already know you. It helps them believe you’re going to deliver something of quality. Your logo should represent your business and use appropriate fonts and colors while being flexible for use in different formats. A logo will make the first impression for your business, so make sure it’s a good one.
With most people on Facebook, it’s a great place to spread the word for your business. Spend some time writing content that others will find valuable, post some interesting or entertaining pictures and grow your followers. It’s also a great place for people to see what hours you’re open and where you’re located.
A website adds a level of legitimacy that gives people an impression of your business. Customers are able to see what you offer and get a better understanding of your business. A website is more than an online brochure, done right, it can be your best salesperson, working 24 hours a day.
This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations.
As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! Set aside an hour or two each day for a week or so to take a serious look at your business.
With the wins and losses fresh in your mind, it’s the perfect time to recap what worked and what didn’t. Don’t get discouraged if you tried something and it didn’t get the results you expected. Turn the rough patches into learning experiences and create something positive from them. Go into the process with a positive mindset, detached from personal feelings, with a desire to make your business better.
Small towns across our nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They’re unique with character, history, and culture. Some small towns are busy and rich with pride and history. They’re often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. For every small town, one thing rings true: Small Business Marketing is different in small towns.
Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specifically for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.
You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.
Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.