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Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.

Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.

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Know Your Audience

The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business.

You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out on your own. It might seem like a difficult task to wrap your head around, but here are some easy steps to get you started.

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Google My Business Websites


FREE GOOGLE MY BUSINESS WEBSITE BUILDER

Should you build a free Google My Business Website?


Google My Business Websites are on the rise, and the question is- Should you build one? Google officially launched its Website Builder within Google My Business to help small businesses easily create websites, especially for those who don’t yet own their own website.

According to a Google My Business Help thread on Tuesday, June 13, 2017:

One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website. It is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your phone!

First, let’s look back at how free website builders have been discussed as being counterintuitive to your online marketing goals. We’ve discussed the many reasons before why you should never use a free website builder.

  • Rented, Not Owned
  • Limited Pages, Limited Data
  • Poor Analytics
  • Poor First Impressions
  • Design Quality
  • Mobile Friendly
  • Responsive Programming
  • No Branding
  • Advertisements
  • No Support

And so on. So what’s different here?
What makes a Google My Business website so special?

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