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Small Business Marketing Vs. Small Town Marketing - VantagePoint Marketing

Small Business Marketing vs. Small Town Marketing

Small towns across our nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They’re unique with character, history, and culture. Some small towns are busy and rich with pride and history. They’re often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. For every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specifically for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.

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Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.

Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.

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Google My Business Websites


FREE GOOGLE MY BUSINESS WEBSITE BUILDER

Should you build a free Google My Business Website?


Google My Business Websites are on the rise, and the question is- Should you build one? Google officially launched its Website Builder within Google My Business to help small businesses easily create websites, especially for those who don’t yet own their own website.

According to a Google My Business Help thread on Tuesday, June 13, 2017:

One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website. It is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your phone!

First, let’s look back at how free website builders have been discussed as being counterintuitive to your online marketing goals. We’ve discussed the many reasons before why you should never use a free website builder.

  • Rented, Not Owned
  • Limited Pages, Limited Data
  • Poor Analytics
  • Poor First Impressions
  • Design Quality
  • Mobile Friendly
  • Responsive Programming
  • No Branding
  • Advertisements
  • No Support

And so on. So what’s different here?
What makes a Google My Business website so special?

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