Anoka Halloween Website

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The Halloween Capital

of the World®

Since 1920

The celebration has been going for almost 100 years, and the city of Anoka continues to throw the biggest Halloween bash in the area! With so much involved in getting ready for a variety of events, the Anoka Halloween committee needed a new, fast, responsive website to keep the community up-to-date on all things Halloween. They also wanted to expand the Gift Shop into online territory, so we set up an e-commerce store to help them expand.

Anoka Halloween

PROJECT SUMMARY


  • Anoka Halloween Website Design

  • Branding Development

  • Styling & Layout

  • WooCommerce Online Store

  • Event Calendar

  • Google Launch Process

Anoka Halloween Website Design

Anoka Halloween’s Website Design started with a fresh look at their brand. The logo didn’t have any established guidelines or set styles, instead, they used the only scanned image file left in the administrative collection. An organization with such a rich history deserves to have a true brand established so their style can shine everywhere they market.

We cleaned up the logo, staying with the historical look but cleaning up the overall layout. The pumpkins were vectorized for unlimited future reproduction needs, and the logo was laid out in multiple layout options for various uses.

Next, one of our photographers went around town taking photos to turn into new backgrounds and added graphic content for the website. The images were altered to for a haunted halloween feel and will be used in a multitude of marketing items in the near future.

The updated brand and content were worked into a new growth-focused website design with an improved event calendar, new online shop, and a multi-site platform to give the Anoka Ambassadors their own website.

Anoka Halloween as a Client

Anoka Halloween is an amazing organization that has worked hard to make a real difference for the town and history of Anoka. Their efforts continue year-round to support one heck of an October year after year. The parades, the parties, the tours…and they are always striving to do more, provide more, and be more. Anoka wouldn’t be what it is today without this non-profit organization, and I truly believe that. They carry this cities local history, and it’s a rich history filled with stories, growth, and candy!

Keep up the great work, Anoka Halloween, this city wouldn’t be what it is without you.

Rocky

The only thing that makes me happy about Summer ending is knowing that the Anoka Halloween events are right around the corner! Between the Pumpkin Carving Contest and all of the Parades, it’s the best time of year!

MacKenzie A.

Anoka Halloween is a great local non-profit volunteer run organization. They have been uplifting spirits of Anoka residents for almost 100 years. Overseeing parades and organizing fun activities for all age groups from young too old. Anoka Halloween is not only a Halloween activities committee, but it’s also a gift shop located in downtown Anoka. Gift shop carries a variety of apparel and home decor to make any halloween fan happy. I know it makes me happy every time I visit. I love coming down to Main Street to see the parade. It truly feels the streets and hearts with that true Halloween spirit. It’s always a great time!

Liya L.

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