Imagine seeing a billboard where the name of the company is cut off, or you can’t read the message they’re TRYING to communicate. Businesses take the time to make sure their billboard ads fit because billboards are EXPENSIVE! As social media grows, it becomes a better tool for inexpensive marketing and EVERYONE is using it to get their message out. Videos and images are great at getting attention and helping your brand stand out, so you’ll want to make sure they look awesome! Since it’s free to post on social media, businesses don’t give it the same attention as something like a billboard, but it’s still important to make sure your images work in the format you’re using. The first step to a good social media image is getting the sizing right, which can be tricky, but we’re here to help!
Here are the basic categories you’ll run into for social media images:
Avatar or Profile Pic
The image that represents your brand, what makes you recognizable, usually your logo. Many sites use a circular frame for these, so keep in mind that anything in the corners will be cut off. This is also why it’s important to have your logo in different formats, so you’re not trying to fit a square peg in a round hole.
Cover Photo or Banner
A larger, wide picture at the top of your page, an introduction that can include your slogan and show more about your business. It’s best to use images relating to your business and as little text as possible.
Posts or Shared Images
The different images used for regular posts and ads, something that catches attention of readers to dig into the text of your post.
Let’s take a look at the different social networks, the images they use and their sizes. All sizes are in pixels, width x height.
Facebook Image Sizes
- Profile Image: 180 x 180 (or larger, as long as it’s square)
- Post Image: 1200 x 630
- Event Image: 1920 x 1080
- Cover Image: 820 x 312
- This image will show up differently when viewed on computer or mobile, so it’s important to keep any important info (logos, text, product images, etc.) in a 500 x 250 space in the middle of the image.
Instagram Image Sizes
- Profile Image: 180 x 180
- Post Image: 1080 x 1080
- Instagram Story: 1080 x 1920 (minimum 600 x 1067)
Twitter Image Sizes
- Profile Image: 400 x 400
- Cover Image: 1500 x 500
- Post Image: 440 x 220
- If you’re trying to be more efficient with your social media, you can post to Facebook or Instagram and have it automatically post to Twitter, BUT the image in your Tweet gets turned into a link, and all of a sudden it’s not as interesting.
LinkedIn Image Sizes
- Profile Image: 400 x 400
- Cover Image: 1584 x 396(768)
- Post Image: 1200 x 628
If you have other questions about posting on social media, or need help with marketing your small business, get in touch. We off free consultations to sit down and discuss how we can help your business!