Anoka Halloween’s Website Design started with a fresh look at their brand. The logo didn’t have any established guidelines or set styles, instead, they used the only scanned image file left in the administrative collection. An organization with such a rich history deserves to have a true brand established so their style can shine everywhere they market.
We cleaned up the logo, staying with the historical look but cleaning up the overall layout. The pumpkins were vectorized for unlimited future reproduction needs, and the logo was laid out in multiple layout options for various uses.
Next, one of our photographers went around town taking photos to turn into new backgrounds and added graphic content for the website. The images were altered to for a haunted halloween feel and will be used in a multitude of marketing items in the near future.
The updated brand and content were worked into a new growth-focused website design with an improved event calendar, new online shop, and a multi-site platform to give the Anoka Ambassadors their own website.