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Menu
Menu
Kickoff Form (Edited)
Admin Info (Not Visible to Clients)
Does the Client Have a Sitemap?
Yes
No
How Many Sections?
How Many Pages?
Contact
Company Name
*
First Name
*
Last Name
*
Email Address
*
Phone
Preferred Method of Contact
Email
Phone
Text Message
About Owner/Business
What’s the story of the business?
What’s your dream? Future plans?
What are your biggest challenges?
Getting New Customers
Growth
Uncertainty About the Future
Customer Service
Being Found Online
Financial Management
Monitoring Performance
Regulation & Compliance
Hiring & Retention
Technology
Problem Solving
Cyber Security
Risk Management
Maintaining Reputation
Embracing Change
Brand Image
Outdated Marketing
Empowering Employees
Public Relations
Other
Other
How is your business different?
Convenience
Reliability/Dependability
Quality
Pricing
Customer Service
Creativity/Uniqueness
Variety
Innovation
Military/Police/Fire Discount
Languages Spoken
Languages Spoken
Other
Other
5 words that describe your products/services?
What are your top 3-5 products/services?
Why would a client trust/buy your products/services?
Accessibility
Reliability
Convenience
Price
Trustworthiness
Value (not price)
Consistency
Experience
Recommendations
Fashionable
Quality
Craftsmanship
Technology
Prestige
Other
Other
What are your guarantees?
Free Trial
24/7 Support
Lowest-Price Guarantee
30-Day Money-Back Guarantee
Lifetime Warranty
On-Time Guarantee
Privacy of Personal Information
Constant Communication
Transparency
Quick Response Times
Other
Other
How do most customers do business with you?
In Person
Phone
Email
Online
Mail
Fax
Other
Other
How do you WANT customers to do business with you?
In Person
Phone
Email
Online
Mail
Fax
Other
Other
How many people are in the company?
1-5
6-10
11-50
51-100
100+
How can we challenge a commonly-held misconception in order to stand out?
How does the product/service fit into the context of culture and life?
Who is Your IDEAL Customer?
Gender
Male
Female
Other
Other
Age
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Location
Local
Within 100 Miles
Minnesota
Up to 1 State Away
Midwest
U.S.
North America
Global
Other
Other
Marital Status
Single, Never Married
Living with Partner
Married
Separated
Divorced
Widowed
N/A
Other
Other
Children
None
1
2-3
4+
N/A
Education Level
Less Than HS Diploma
High School
Some College
Associate's Degree
Bachelor's Degree
Graduate Degree
N/A
Employment Status
Unemployed
Student
Military
Employed Part Time
Employed Full Time
Retired
Unable to Work
N/A
Other
Other
Job Level
Entry Level
Staff
Management
Middle Management
Executive
CEO, CFO, COO...
Self Employed
N/A
Other
Other
Household Income
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000+
N/A
Logo
What's your current logo situation?
Existing logo
Looking for a new logo
Updating existing logo
How do you want your logo to look?
Approachable
Authoritative
Caring
Corporate
Credible/Expert
Elegant
Fresh
Funky
Helpful
High-Tech
Humble
Modern
Natural/Organic
Playful
Prestigious
Retro
Simple/Clean
Sophisticated
Stylish
Vintage
Other
Other
How will you provide logo files?
Client will upload logo files to Google Drive
Client will provide flash drive with files
Other
Other
Logo Notes:
Website Content
Do you currently have a website?
*
Yes
No
What is your website address/URL?
What are the goals of the website?
Increase Sales
Customer Resource
Interact with Customers
Build Brand
Generate Leads
Customer Service
Increase Awareness
Improve Conversion Rate
Employment Applications
Employee Satisfaction
Other
Other
What do you like about your existing website?
Overall Look
Brand
Header
Menu Layout
Footer
Content
Images
Inside Pages
Calls to Action
Shop Page Layout
Forms
Other
Other
What do you dislike about your existing website?
Overall Look
Brand
Header
Menu Layout
Footer
Content
Images
Inside Pages
Calls to Action
Shop Page Layout
Forms
Other
Other
What activities would you like users to do on your website?
Buy a product/service
Book an appointment
Subscribe to newsletter
Follow on social media
Read blogs
Download resources
Share content
Other
Other
Website content (information):
Use content as-is from current website
Client will upload text file(s) to Google Drive
Use collaborative content from hard-copy marketing materials provided in binder
Client requests Content Development assistance (will quote separately)
What types of content will be on the website?
Text
Photos
Audio
Video
Other
Other
What content needs to be created?
Text
Photos
Audio
Video
Other
Other
Do you need help creating new content?
Yes
No
Website content notes:
Marketing
What level of traffic are you currently receiving?
None
Very Little
Some
Enough to Get By
More than Enough
Too Much
It Varies
N/A
How well is your website performing for your objectives?
Extremely Well
Well
Neutral
Poorly
Very Poorly
N/A
Who are your main competitors?
What are they doing well?
Accessibility
Reliability
Convenience
Price
Trustworthiness
Value (not price)
Consistency
Experience
Recommendations
Fashionable
Quality
Craftsmanship
Technology
Prestige
Brand Design
Website
Social Media
# of Locations
Capacity
Production
Growth
Market Share
Strategy
Marketing
Advertising
Trade Shows
Shipping
Return Policy
Customer Relations
Brand Loyalty
Visibility
Staffing
Risk Taking
What are they doing poorly?
Accessibility
Reliability
Convenience
Price
Trustworthiness
Value (not price)
Consistency
Experience
Recommendations
Fashionable
Quality
Craftsmanship
Technology
Prestige
Brand Design
Website
Social Media
# of Locations
Capacity
Production
Growth
Market Share
Strategy
Marketing
Advertising
Trade Shows
Shipping
Return Policy
Customer Relations
Brand Loyalty
Visibility
Staffing
Risk Taking
Current Marketing Materials:
Business Card
Brochure
Flyer
Presentation Folder
Post Cards
Menus
Posters
Car Wraps
Pens, Keychains, Koozies
Other
Other
Marketing Materials Interested in
Business Card
Brochure
Flyer
Presentation Folder
Post Cards
Menus
Posters
Car Wraps
Pens, Keychains, Koozies
Other
Other
How would you like to provide any marketing materials you have?
Client provided hard copies of materials in binder
Client is uploading additional files to Google Drive
Client does not have marketing materials
Current Marketing Materials Notes:
Social Media
Do you want social media links on the website?
Use social media from current site
Client does not have or want social media
Yes, listed below
Facebook
YouTube
Instagram
Twitter
Pinterest
Snapchat
Messenger
WhatsApp
LinkedIn
Tumblr
Social media notes
Awards, Recognitions & Affiliations
Is your business:
Woman Owned business
Veteran Owned business
Non-Profit Organization
Other
Other
Do you have any memberships, awards, or credentials?
No, does not have any.
Yes, listed below.
Examples: Chamber of Commerce, Networking groups, BBB, Angie's List, News Articles etc
Memberships, awards, credentials notes
What events have you participated in as a business or individual?
What organizations/clubs are you part of as a business or individual?
What companies do you work with?
Design Preference
What brands/websites do you admire?
Which style do you prefer?
Option 1
Option 2
Option 3
Option 4
What style(s) do you prefer?
Approachable
Authoritative
Caring
Corporate
Credible/Expert
Elegant
Fresh
Funky
Helpful
High-Tech
Humble
Modern
Natural/Organic
Playful
Prestigious
Retro
Simple/Clean
Sophisticated
Stylish
Vintage
Other
Other
What parts of websites do you like the design or functionality of? (From any industry)
Overall look
Brand
Header
Menu layout
Footer
Content
Images
Inside pages
Calls to Action
Shop page layout
Forms
Other
Other
Website Design Style Notes & Examples:
How would you like to organize your website pages?
Use page structure as-is from current website
Page options discussed with notes below
Client gives free reign on website navigation
Would you like to add any pages?
Testimonials
Blog
Terms & Conditions
Privacy Policy
Media Page
Other
Other
Website Pages Notes:
Media
How would you like photography handled?
Upload images to Google Drive
Provide Depositphotos selection(s), listed below
Give VantagePoint freedom to choose stock photos
Interested in professional photography (will quote separately)
Other, described in notes
Photography selection notes:
How would you like videos handled?
Upload videos to Google Drive
Videos on YouTube, links provided below in notes
Don't have/want any videos
Interested in professional videography (will quote separately)
Other, described in notes
Videography Notes:
Domain & Files
Do you own the domain names for this website?
Yes, domain name(s) owned and provided below
No, client would like to buy from us, listed below
No, client would like to buy themselves, then provide
Domain Name Notes
Client's Google Drive link:
Client Homework
Client has homework to complete
Client has does not have any homework
IMPORTANT: Client must complete all homework before website design can begin.
Client Homework Notes
OTHER NOTES:
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