Stay Home, We’re Open!

As social distancing and self quarantines become more common to slow the spread of COVID-19, many small businesses are having to close their doors and fewer people are leaving their homes. Even with this dramatic reduction of in-person business, it’s possible for businesses to stay alive as long as they can make changes and adapt to the temporary circumstances we’re all facing. Right now, an online presence is going to be your strongest tool. From online ordering to curbside pickup, VantagePoint Marketing is here to help small businesses get through these trying times.

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Build Relationships With Your Customers

Building a relationship with your customers is key to a successful business. Understanding your customers, knowing what will make their lives easier and better, will help you solve their needs. Use communication effectively, go above and beyond your customers’ expectations, and get feedback to build strong relationships with your customers.

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How Much Marketing Can You Get for $1?

How Much Marketing Can You Get for $1?

*This article contains pricing that is accurate as of 1/3/20, prices subject to change. Some prices are estimates, you may pay more or less depending on the size of your project.

Not much. But seriously, if you have a limited budget, it’s hard to tell what’s the best use of your money. Do you need a website overhaul, or can you get by with a few Facebook ads? Depending on your budget and your needs, the options are limitless. Let’s break things down to make it easier for you to understand what you can do with your money.

After filing the paperwork and creating a business plan, you’ll need to market your business. At the bare minimum, you’ll need a logo, a Facebook business page, and a website.

A quality logo inspires customers who don’t already know you. It helps them believe you’re going to deliver something of quality. Your logo should represent your business and use appropriate fonts and colors while being flexible for use in different formats. A logo will make the first impression for your business, so make sure it’s a good one.

With most people on Facebook, it’s a great place to spread the word for your business. Spend some time writing content that others will find valuable, post some interesting or entertaining pictures and grow your followers. It’s also a great place for people to see what hours you’re open and where you’re located.

A website adds a level of legitimacy that gives people an impression of your business. Customers are able to see what you offer and get a better understanding of your business. A website is more than an online brochure, done right, it can be your best salesperson, working 24 hours a day.

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Year-End Review

This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations.

As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! Set aside an hour or two each day for a week or so to take a serious look at your business.

With the wins and losses fresh in your mind, it’s the perfect time to recap what worked and what didn’t. Don’t get discouraged if you tried something and it didn’t get the results you expected. Turn the rough patches into learning experiences and create something positive from them. Go into the process with a positive mindset, detached from personal feelings, with a desire to make your business better.

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How to Make the Most Out of the Holidays

How to Make the Most Out of the Holidays

The holidays are just around the corner, and you know what that means. Family, parties, gifts, and emotions. It’s possible to have your holiday marketing and shipping strategies locked down and totally figured out without planning for the time you’re not working. Let’s go through some tips to help us all enjoy the holidays!

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Cancer Sucks Update #12- Why aren’t you back to normal?

Do You Even HAVE Cancer Anymore?

This might be just a guess, but I’d be willing to bet I’m not the first cancer survivor to feel lost during their fight. I’d think it is to be expected after all of the fight, loss, and change that happens during the journey. But I do wonder, how many others out there have been DOUBTED during their treatments or recovery? This is a genuine question. I assume I can’t be the only one, but at the same time, am wondering how normal these questions are? I’ve heard these questions and comments a multitude of times from the people closest to me in my life. 

    • What pain do you even have anymore?
    • Why are you still so tired?
    • Sometimes it seems like you’re just overdramatizing the pain.
    • Your actions are similar to an addict: Faking pain to keep the prescriptions coming?
    • Why are you still on those pills?
    • Why can’t you just take different pills?
    • Shouldn’t you be off your pills by now?
    • You’re not doing enough at home, why don’t you just…
    • Why aren’t you back to normal yet?

I hardly know how to react to the comments, much less get them to stop swirling and echoing inside my head. I’ve been called a monster from those who never visit, accused of faking and overdramatizing my pain or symptoms, and told consistently “don’t take it personal” regarding my concerns. Am I the only one?

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