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Questionnaire
What problems do your products/services aim to solve?
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What is your primary value proposition?
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What “promise” do you make to your customers?
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What is the main weakness in your business model?
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What is your company’s vision for the future and mission statement?
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Future company vision: 1-year, 3-year and 5-year goals?
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What are the company's core values?
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What are your short and long term goals as a company?
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What communication tone resonates with your customers?
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What are some of your common customer objections to buying your product/service?
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Name the main reasons your customers remain loyal.
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Have you developed a customer profile set?
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Choose One
Yes
No
If yes, describe in detail the profile/persona of your ideal customer
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If not, do you need our services to help you develop this?
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What is your marketing budget; current and target?
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How much is a lead worth?
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If it changes per service, please note that.
What is your close rate?
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Which social media platforms does your target customer spend most of their time on?
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What other brands or influencers does this person engage with on these platforms?
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Who are your main competitors?
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In what aspects do they currently outperform your company?
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What is it that your company does better than your competitors?
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What are the key differentiators between your product/ service and theirs?
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If you are human, leave this field blank.
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