Do Not Buy a Website | Without These 7 Questions

Do NOT Buy a Website Without Being Asked These 7 Questions

Congratulations! You’ve decided to take a trip down the information super highway. You’ve packed your bags and know where you want to go, but you’re just not sure where to turn or how you’ll get there. So you decide to turn to the experts for direction: A Local Website Designer.

It’s true that your website will be the “car” that drives you through the world wide web. So your website designer is your “car dealer”, for lack of a better term.  Now the question is: Which car dealer do you choose? Some will talk fast enough to make your head spin, utilizing the high-pressure technique. Others will charm you with technological facts, big promises, and big words. -So how do you decide who to buy a website from?

SIMPLE. Make sure your car dealer (website designer) cares about YOU and your goals- and cares enough to ask the following questions:


1. Before You Buy a Website: Can you tell me about your website content?

Your website designer should need to know more than just WHAT content you have or where it will come from.  Your website designer should be digging deeper when you’re ready to buy a website:

  • How often will you be updating when you buy your website?
  • WHY are you updating your content?
  • WHO will be updating the website content?
  • WHO do you want to see that you’ve updated the content? -Current clients, potential customers, your employees, your affiliates?

These questions should result in a full conversation, leading to the true goals you want to come from when you buy a website. Your website, like a car, needs to be maintained. You could just park it, but it won’t bring you anywhere. So if you want to still be travelling, not only at high speeds, but also stay in the right direction, you’ll want to keep your website running in tip top shape.  Your website content should have a strategic plan that is customized to your goals.


2. Before You Buy a Website: Do you plan to blog?

You might be familiar with how popular blogging is these days, even if you’re not sure why. Before you buy a website, you should know you want one! When you buy a website, your website designer should be digging deeper into your blogging plans:

  • You want to blog: Who will be writing the blogs?
  • What problem are you hoping to solve with your blog?
  • What topics do you plan to tackle with your blog?
  • Who do you want to see the blog, and why do they want to read yours?

Blogging can really help any website keep running, but this area also deserves a detailed strategy. It isn’t about the technology that provides you with the ability to blog. It’s about what your blog will do for your viewers, and in turn, for you.


3. Before You Buy a Website: Do you need an e-commerce solution?

If your company sells products, you’ll likely get a shopping cart when you buy a website. Again, this is an opportunity for a web designer to spout off a ton of technological options that will meet your needs. They can set up a great shopping cart with bells and whistles, and get you prepared to sell.  …but how will you get the sales? With e-commerce websites, it is VERY important that your website designer dig deeper.

  • What types of products are you selling?
  • Who is your target market?
  • Are you open to wholesale options?
  • How many have you sold already, and with what kind of profit?

E-Commerce SEO efforts require a strategy and plan that is specific to the product, company, competitors, and marketing budget. Don’t buy a website without your web designer knowing the ins and outs of your product, target market, and goals.


4. Before You Buy a Website: What makes your company, service, or product different from your competition?

Almost any good local website designer will ask this question. But it’s what they do with the answer that decipher’s their potential to really help your website fly down the information super highway.

  • Is their story worth of a press release?
  • Are the products the right fit for providing samples in exchange for reviews?

There are countless ways for you to benefit from your answer to this question. Your website designer should keep asking questions, knowing it will help design the path of efforts to bring traffic to your website.


5. Before You Buy a Website: What problem does your company, service, or product solve?

Again, the answer to this will truly help sculpt the strategy and long term plan to drive traffic to your website. Your website designer might ask this question, too. But perhaps this is when YOU should ask them questions in return:

  • As the website designer, how does this information affect our website layout?
  • How does this information change your plan for SEO for our website?


6. Before You Buy a Website: Aah, Social Media?

This is an important set of questions.

  • How many social media accounts to you have?  Types and for how long?
  • How much experience do you have with utilizing social media to produce a following?
  • Who will be posting for you and how often?
  • Can you find the balance of posting various types of media to keep your audience?
  • What is your budget for paid social media advertising?

Social media is a fantastic avenue to use as fuel for your website, if you know how to use it. Your website designer could simply tell you that social media is a plus and encourage you to do it. But without knowing your skill level and the time you have to dedicate to it, your website designer is likely missing out on a vital opportunity.


7. Before You Buy a Website: Will you be recording your website’s results?

When you buy a website, you should know how it’s performing! There are a lot of analytic reporting options that can be thrown at you when you buy a website, but deciphering the data can be confusing, overwhelming, and time consuming. Your website designer is aware of this! Does your website designer care that you are kept up in the loop?  They do if they ask the following:

  • Have you ever viewed a website analytic report before?
  • Which portions of analytic reporting are most important to you?
  • At which point (positive and negative) do you want to take action based on analytic reporting?

With a full online marketing company, you can receive analytic reports that are customized to the information that is important to YOU and will help you make decisions on how to move forward with your online marketing efforts. Hiring a local online marketing company that offers comprehensive online marketing plans will offer many additional benefits, turning your new website into real a lead generating tool.

When you buy a website, it’s not just about you doing your homework. It’s about THEM doing THEIR homework about you, your company, your service, and your product. If they aren’t willing to do their homework regarding you and your goals, they likely aren’t as invested as you deserve. Best bet, look for a local online marketing company so you can utilize their full range of online services. 

Give the VantagePoint Marketing Group a call before you buy a website: Get your free consultation. Tell them about your dreams and fears. Tell them secrets. Take up their time. Do what you gotta do to get their attention before you buy a website, because VantagePoint Marketing Group services are designed for small business owners, like you!

Small Business Marketing vs. Small Town Marketing

Small towns across our Nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They are unique with character, history, and culture. Some small towns are busy, rich with pride and history. They are often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. But for every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specific for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.


Small Town Marketing is Community Marketing.

Small Businesses who choose a small town for their home have an ADDITIONAL marketing opportunity: SMALL TOWN MARKETING.

Small Town Example A is a historic town. The Downtown area is small, but busy with consistent daily professionals from the county courthouse. The area is swimming with small offices with lawyers, insurance agencies, and realtors. Main Street is adorned with grand old buildings with interesting historic stories, now home to antique stores, apparel boutiques, cafes, and hobby shops.

Small Town Example B is larger, but still operates as a community of it’s own. The outskirts of the area are continually changing and growing, offering larger retail chain options for shopping, dining, hotels, and perhaps a University. The Downtown/Uptown area is defined, hosting the smaller cafes and restaurants, shops, and tourist and daily attractions.

Small Town A

for instance, is home to a number of antique shops located within a few short and walkable blocks from each other. Small Business Marketing practices keep track of the competitors, and focus on what you can do better: Better service, better products, better experience, better value. In a small town, however, this practice can be very short-sighted.

Small Town Marketing practice would instead encourage the antique shops to work TOGETHER. Form a communication group so that the shops are coordinating on a regular basis. Host a weekly Senior Discount Day, or monthly calendar events. Work together so one customer becomes a potential for ALL of the shops. Cooperating with similar shops in the area adds IMMEDIATE VALUE to consumer wanting to visit the town.

Small Town B

is home to a popular State University, increasing the young adult population. Small Business advertising will work for the small businesses located near the large retail chain stores. But the businesses who can benefit from historic Downtown area perks should take advantage of Small Town marketing directions, too.

For example: Small Town advertising practices would suggest the local Jewelers, Wedding Planners, and Venues to coordinate, and offer every potential customer a Full-Service experience. When someone visits the town, they are comforted by everyone knowing and supporting each other. Although different entities, the businesses work seamlessly together. Consumers feel the security of hosting in a small town, because the whole town is working for their interests.

Small Town Marketing:

Consumers who shop small towns are looking for the small town experience. This can mean going against the grains of typical Small Business Marketing practices. If your small business is located in a small town, you have incredible opportunities available that typical small businesses don’t have. If you’re doing your own marketing, consider the facets of Small Town Marketing practices. The mindset of cooperation makes a huge difference in small town markets. A third-party coordinator, such as a local Marketing Center, can offer incredible organization benefits and encourage additional traffic into the town as a whole.

Take advantage of Small Town Marketing strategies, while continuing the small business marketing efforts that are returning on your investment. Marketing strategies for small town locations is important, essential, and fun! They are important and essential because they focus on the way YOUR community operates. They are fun because they are different and creative avenues not commonly found in typical marketing plans. Contact your local Marketing Center for networking and partnership opportunities, and event organization. Every business of a small town should utilize their local Small Business Marketing Center, and as a result, the town grows together.

Why hire local website design?

Hire Local Website Design Services

With the excitement of Summer (sadly) winding down, it’s time to put all of your focus back on your business. The easiest way to give your company some much needed attention is with a NEW WEBSITE. In order to create a new website, you need a LOCAL Website Design Company. But why should you choose a local website designer, and not one half-way across the country (or even the world)? We will break down the main reasons why you should hire a local website designer!

  1. Loyalty
    • Everyone knows that the general rule of thumb is that neighbors are usually more loyal to you than someone who is on the other side of the country. Supporting your community with using a local company improves your loyalty as well. If other local businesses notice that you supported a local business, you are more likely to gain their business.
  2. YOUR Competition is Always on Their Minds
    • If you and your web design company are in the same area, then they know who your competition is. Local web design companies know how competitive or uncompetitive your local competition is. For example, would a web designer in California know about the Grand Finale Car Show that is coming to Downtown Anoka this September?
  3. Meetings are More Likely to be Face to Face
    • Most likely if you hire a web designer out-of-state, you will never come in face-to-face contact with them. But if you use a local web design company, the chances of having face-to-face meetings with them improves drastically. When clients are face-to-face with their web designers, the whole process tends to go more smoothly.
  4. Get to Know You on a More Personal Level
    • Since you have chosen a web design company located closer to you, you are able to have more contact with them. If you were to choose a worldwide freelance development service, or something of that nature, you would only be a number to them. Local businesses will know YOUR name!
  5. Quality is Always Better
    • Now that you have a great relationship with your web designers, they will not want to disappoint you with low quality work. You will be able to check on them more frequently to be sure your site is getting done right.

If you or someone you know in the Minneapolis, MN area needs a website design or local SEO, CONTACT VantagePoint Local Website Design today!