Small Business Marketing Tips

Free Marketing Tips relevant to today’s trends, technologies, based on traditional customer service.



 

Do NOT Buy a Website Without Being Asked These 7 Questions

Congratulations! You’ve decided to take a trip down the information super highway. You’ve packed your bags and know where you want to go, but you’re just not sure where to turn or how you’ll get there. So you decide to turn to the experts for direction: A Local Website Designer.

It’s true that your website will be the “car” that drives you through the world wide web. So your website designer is your “car dealer”, for lack of a better term.  Now the question is: Which car dealer do you choose? Some will talk fast enough to make your head spin, utilizing the high-pressure technique. Others will charm you with technological facts, big promises, and big words. -So how do you decide who to buy a website from?

SIMPLE. Make sure your car dealer (website designer) cares about YOU and your goals- and cares enough to ask the following questions:

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(Grown-up Content Ahead: NSFW)

We’ve said it before, we’ll say it again, and we can’t stress it enough.

Your logo design MATTERS.

There is a reason for companies to take a long time and put a lot of thought behind the creation of their logo branding.  You want it to tell a story and catch the eye of your audience.  These Logo Fails, however, are probably not telling the right stories (or at least we hope not!).  And they are probably catching the eye of a much larger audience, but not for the reasons they were hoping.  Some of these…seriously.  How did you NOT see that?

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The Cheap or Free Website Builder:  Wix, GoDaddy, Yola, Weebly, DoodleKit…

Auto “easy” Website Builders? NO.  Just simply…no.

CONGRATULATIONS! You’ve decided to get yourself online! Maybe you’re going to try to make money with your homemade headband hobby.  Perhaps you’ve recognized your flair for free writing and have decided to share it with the world wide web.  Or maybe the time has come to get your business banking real bucks by being online.  No matter the reason, one thing stands true: You need a website.

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