By now you’ve probably heard of Angie’s List, Home Advisor, and other websites for customers to find professional services in their area. Those sites can be helpful to get leads for your business, but many people get frustrated with them and the constant sales tactics to serve their own interests instead of helping your business or your customers. Here comes Google to the rescue. As the #1 source of information in the world, Google has developed Google Local Services Ads (LSA) to help people find trustworthy professionals in their area.
Digital Marketing Tips
Tips from VantagePoint Small Business Marketing // We are here to support your ongoing digital marketing efforts as you need us.
*This article contains pricing that is accurate as of 1/3/20, prices subject to change. Some prices are estimates, you may pay more or less depending on the size of your project.
Not much. But seriously, if you have a limited budget, it’s hard to tell what’s the best use of your money. Do you need a website overhaul, or can you get by with a few Facebook ads? Depending on your budget and your needs, the options are limitless. Let’s break things down to make it easier for you to understand what you can do with your money.
A quality logo inspires customers who don’t already know you. It helps them believe you’re going to deliver something of quality. Your logo should represent your business and use appropriate fonts and colors while being flexible for use in different formats. A logo will make the first impression for your business, so make sure it’s a good one.
With most people on Facebook, it’s a great place to spread the word for your business. Spend some time writing content that others will find valuable, post some interesting or entertaining pictures and grow your followers. It’s also a great place for people to see what hours you’re open and where you’re located.
A website adds a level of legitimacy that gives people an impression of your business. Customers are able to see what you offer and get a better understanding of your business. A website is more than an online brochure, done right, it can be your best salesperson, working 24 hours a day.
Small towns across our nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They’re unique with character, history, and culture. Some small towns are busy and rich with pride and history. They’re often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. For every small town, one thing rings true: Small Business Marketing is different in small towns.
Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specifically for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.
You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing.
Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and discounts in their faces. Think about the businesses you buy from and the relationships you have with them.
The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business.
You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out on your own. It might seem like a difficult task to wrap your head around, but here are some easy steps to get you started.
“Everyone can lead because everyone can serve.”
– James Strock
Leadership is one of the most important aspects of a business. Without leadership, things don’t get done. Leadership doesn’t have a title, people with authority aren’t necessarily real leaders, and there are real leaders who don’t have authority. All it takes is someone willing to step forward and get things done. If you’ve started your own business, congratulations, you’re a leader. Unfortunately, leadership isn’t as simple as the push of a button, it’s a constant balancing act.