Unless you provide a totally unique product or service, every business needs something to stand out from the crowd. This often comes down to the values of an organization. We’re not talking about the cookie-cutter values that everyone thinks are nice but no one really puts maximum effort into.
Integrity, quality, work-life balance, customer service, and teamwork are values everyone agrees are nice, but few organizations are willing to take a hard stand and put a majority of their time and effort into them.