Small Business Marketing Tips

Free Marketing Tips relevant to today’s trends, technologies, based on traditional customer service.

 

The Value of Values

Unless you provide a totally unique product or service, every business needs something to stand out from the crowd. This often comes down to the values of an organization. We’re not talking about the cookie-cutter values that everyone thinks are nice but no one really puts maximum effort into.

Integrity, quality, work-life balance, customer service, and teamwork are values everyone agrees are nice, but few organizations are willing to take a hard stand and put a majority of their time and effort into them.

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Churches Embrace Online Worship

With the impact of COVID-19 on large gatherings, churches and places of worship have had to change how they share their message. In the past, some churches have offered ways to view or listen to services online, but now it’s becoming the norm. Those worried about getting sick or feeling under the weather can continue to connect with their church online. Plus, the unpredictable Minnesota winters can make it impossible to get out of the driveway some Sunday mornings. Instead of a watered-down service, technology allows those who attend a virtual service to get as close to the in-person experience as possible from the comfort of their homes.

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Local Services Ads

By now you’ve probably heard of Angie’s List, Home Advisor, and other websites for customers to find professional services in their area. Those sites can be helpful to get leads for your business, but many people get frustrated with them and the constant sales tactics to serve their own interests instead of helping your business or your customers. Here comes Google to the rescue. As the #1 source of information in the world, Google has developed Google Local Services Ads (LSA) to help people find trustworthy professionals in their area.

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WordPress Basics – What is WordPress?

Are you ready to learn more about WordPress? At VantagePoint Marketing, every website comes with free WordPress training to give you a better understanding of the platform, which lets you take control of your website as much or as little as you’d like. This article is the first in a series of articles about using WordPress, perfect if you need a refresher after your training session, or if you just want to learn more about the most popular way to build a website.

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It’s Website Refresh Season!

Relax & Refresh

A study by Stanford showed that 75% of users will judge a company’s credibility based on the design of their website. Are you giving people a good impression with your website? If not, it’s time for a Website Refresh. 

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Latest Shipping News

As more rules go into place to combat the spread of COVID-19, businesses can end up being affected when it comes to shipping products. Some shipping companies have canceled their money-back guarantees or restricted shipping to certain countries. If you need to ship products for your business, it’s important to stay up-to-date on the latest alerts from shipping carriers.

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