Small Business Marketing Tips

Free Marketing Tips relevant to today’s trends, technologies, based on traditional customer service.



 

Latest Shipping News

As more rules go into place to combat the spread of COVID-19, businesses can end up being affected when it comes to shipping products. Some shipping companies have canceled their money-back guarantees or restricted shipping to certain countries. If you need to ship products for your business, it’s important to stay up-to-date on the latest alerts from shipping carriers.

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Small Business Support

Businesses are having to close their doors to help prevent the spread of COVID-19, but that doesn’t mean you have to put your business into hibernation. Many businesses have transitioned to work remotely, but what if your business has a hands-on or in-person product/service? 

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Stay Home, We’re Open!

As social distancing and self quarantines become more common to slow the spread of COVID-19, many small businesses are having to close their doors and fewer people are leaving their homes. Even with this dramatic reduction of in-person business, it’s possible for businesses to stay alive as long as they can make changes and adapt to the temporary circumstances we’re all facing. Right now, an online presence is going to be your strongest tool. From online ordering to curbside pickup, VantagePoint Marketing is here to help small businesses get through these trying times.

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Build Relationships With Your Customers

Building a relationship with your customers is key to a successful business. Understanding your customers, knowing what will make their lives easier and better, will help you solve their needs. Use communication effectively, go above and beyond your customers’ expectations, and get feedback to build strong relationships with your customers.

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How Much Marketing Can You Get for $1?

How Much Marketing Can You Get for $1?

*This article contains pricing that is accurate as of 1/3/20, prices subject to change. Some prices are estimates, you may pay more or less depending on the size of your project.

Not much. But seriously, if you have a limited budget, it’s hard to tell what’s the best use of your money. Do you need a website overhaul, or can you get by with a few Facebook ads? Depending on your budget and your needs, the options are limitless. Let’s break things down to make it easier for you to understand what you can do with your money.

After filing the paperwork and creating a business plan, you’ll need to market your business. At the bare minimum, you’ll need a logo, a Facebook business page, and a website.

A quality logo inspires customers who don’t already know you. It helps them believe you’re going to deliver something of quality. Your logo should represent your business and use appropriate fonts and colors while being flexible for use in different formats. A logo will make the first impression for your business, so make sure it’s a good one.

With most people on Facebook, it’s a great place to spread the word for your business. Spend some time writing content that others will find valuable, post some interesting or entertaining pictures and grow your followers. It’s also a great place for people to see what hours you’re open and where you’re located.

A website adds a level of legitimacy that gives people an impression of your business. Customers are able to see what you offer and get a better understanding of your business. A website is more than an online brochure, done right, it can be your best salesperson, working 24 hours a day.

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Year-End Review

This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations.

As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! Set aside an hour or two each day for a week or so to take a serious look at your business.

With the wins and losses fresh in your mind, it’s the perfect time to recap what worked and what didn’t. Don’t get discouraged if you tried something and it didn’t get the results you expected. Turn the rough patches into learning experiences and create something positive from them. Go into the process with a positive mindset, detached from personal feelings, with a desire to make your business better.

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