Know your competitors and make your business better!
Every business is in competition. Even if you’re the only business of your type in your area, you face competition with consumers choosing to spend their money elsewhere. By knowing who your competitors are, you can have an inside perspective as to why you might be losing out to someone else, as well as make changes to increase your business and margin.
Unsung Community Heroes
Chapter 1: Calinn Green
Unsung Community Heroes: Doing what’s right in the interests of a community without promise of personal gain or recognition, and often at great personal expense.
It isn’t always easy to give the unsung heroes of this world the recognition they deserve for the work they do for our communities. Rarely asking for help or assistance, they’ll give the last of themselves before ever going back on their word. They understand more than most the meaning of a promise and the investment it takes to really make a difference. They don’t invest themselves lightly. Their time is valuable and to have their attention dedicated to a goal is as close to a guarantee for success as you can get. These heroes keep our communities and networks growing, improving, and moving forward and we all benefit from their efforts whether we know it or not.
This small recognition is for a local Minnesota hero. A veteran. A mom. An entrepreneur. A volunteer. A magic maker.
We (VantagePoint Marketing, LLC.) met Calinn through the amazing Veteran business network, Trust Vets. She was a new member just getting her feet wet within the network, looking to grow her My Legacy Photography business. We were lucky enough to work with her on her website in exchange for her amazing photography skills, and are still pretty sure we got the better part of that deal. Since that first headshot session in Anoka, MN, we’ve watched how many different ways Calinn chooses to dedicate herself to the community and the network around her.
For instance, her incredible dedication to the non-profit organization Flags for Fort Snelling: a non-profit organization that takes on the responsibility of organizing the funds and volunteers necessary to place nearly 200,000 flags in the name of over 200,000 heroes laid to rest at Fort Snelling National Cemetery for Memorial Day. At that point, the young organization had been in operation for only two years, placing a flag on just a small fraction of the headstones, limited by funding and organizational help.
But change was on the horizon when a Leadership Team was formed in August 2017– A team dedicated to making 2018 the first time in 35 years every headstone of the cemetery would receive an American flag.
Seeing It from Anoka’s VantagePoint.
Now that our team has been in our Anoka office for over two years; we thought it was time to tell everyone the reasons why we decided to move to here in the first place. The atmosphere. The history. Anoka IS “The Halloween Capital of the World”. The AMAZING community. Plus, Anoka is just FUN!
Anoka’s atmosphere is perfect for website designers like us! The energy of the city and the people are what keeps us motivated and energized. Anoka is a city full of energy, and boy does it sure give us plenty of it! The artistic side of Anoka is what keeps inspired. Inspiration can be one of the most difficult challenges we face as designers, but Anoka hasn’t disappointed us. Some parts give ideas for rustic designs and other parts help us with modern designs.
So, can you hear it?
Can You Hear the Call
Anoka Music Video
Over the past few days, the VP Team has been working on an exciting new promotional project. Marketing the city of Anoka, we are shooting a low-budget music video called “Can You Hear the Call”- A saucy, swing-style song originally written and performed by the UK band called, ELECTRIC SWING CIRCUS. (https://electricswingcircus.com/)
Rocky Borchardt of VantagePoint Marketing, LLC has contacted the band, purchased the rights to this catchy tune, and rewrote the lyrics to promote some of the staple businesses in Anoka. She has single-handedly directed the over 20 hours of filming done this week. By her side, our videographer, Matt Perkins with Perkins Media (https://www.perkinsmediagroup.com/) has been shooting the video and will provide the exciting footage. Local artists and audio production specialists will be providing the vocal artistry, meanwhile, Anoka’s own STUDIO ONE Dance Studio (https://www.studioonedancemn.com/) will provide many of the moves. We will be excited to announce the finished video this fall!
VantagePoint Marketing, LLC. is proud to be the sponsor for Flags for Fort Snelling Memorial Day 2017.
The Story that Started it All…
“When I called the cemetery to inquire about volunteering, they told me they no longer put flags out,” Joanne Malmstedt told KARE. “At that point, it took on a whole another realm of meaning for me.”
Malmstedt organized her network of friends and extended family to buy the small flags and place them during the busiest day of the year at the cemetery. Some went to graves of people connected to the volunteers, but most went to the graves of strangers who had served their country.
“There are so many people here who don’t have family members to come and do stuff for them, so I said I was going to do it and I had a bunch of friends who jumped on the bandwagon and said they were going to join,” she said.
Discover More About Flags for Fort Snelling:
Flags for Fort Snelling organizes the funds and volunteer needed to honor our fallen heroes laid to rest at the Fort Snelling National Cemetery with American Flags.
FFFS Proudly Sponsored by VantagePoint Marketing