The speed of communication is faster than ever and always increasing. In order to reach people, you need to be able to communicate clearly and present complex ideas to a wide audience. Communication is key in any relationship, especially between businesses and customers. You need to communicate to potential customers about your products or services in an interesting way so the right customers can easily see the value they provide.
Imagine seeing a billboard where the name of the company is cut off, or you can’t read the message they’re TRYING to communicate. Businesses take the time to make sure their billboard ads fit because billboards are EXPENSIVE! As social media grows, it becomes a better tool for inexpensive marketing and EVERYONE is using it to get their message out. Videos and images are great at getting attention and helping your brand stand out, so you’ll want to make sure they look awesome! Since it’s free to post on social media, businesses don’t give it the same attention as something like a billboard, but it’s still important to make sure your images work in the format you’re using. The first step to a good social media image is getting the sizing right, which can be tricky, but we’re here to help!
Need help figuring out how to reply to Google reviews?
We have all the tips and tricks for how to reply to your clients!
Replying to Google reviews can be one of the most crucial parts of your business. Most of your future clients are likely to check out what your previous and current clients are saying and it’s essential to show that you care about them by taking the initiative to reply to their reviews.
Besides responding to your clients reviews being beneficial to you, Google has made responding to reviews a simple task to complete with just a few short clicks.
Since humans started gathering around the warmth and protection of the first campfires, there have been stories. They passed down knowledge and vital information for survival and helped us bond. From the spoken word to written text, TV, movies, and digital media, stories give us entertainment and transport us to amazing places. It’s important for businesses to tell captivating stories instead of just presenting dry facts and uninteresting data. Facts and data are key pieces to the story, but they’re nothing without context to give them meaning and depth.
Instead of focusing on the product or service your business sells, think in terms of the clients’ needs. Your product/service may be exactly what a customer needs to improve their life, but if they can’t see that connection, they’ll never buy. The key is to understand your customers and be relevant with your marketing. Your goal shouldn’t be a one-off sale, but a lasting relationship where the customer can come to you for support and gets real value from your service/product.
Questions to help understand your customer and put yourself in their shoes:
- What do they want to accomplish?
- What problems do they face?
- What insights can you provide? Tips or ideas they probably don’t know about.
Rember, the world keeps turning and businesses need to evolve, it’s a constant cycle of feedback and improvement. Loyal customers will provide excellent insight for why they choose your business, listen to and care for them!
“Comparison is the death of all joy, and the only person you need to be better than is the one you were yesterday.” -Rachel Hollis
It’s important to be aware of your surroundings and your competitors, but if you start comparing yourself to the big dogs, you’ll get discouraged. It’s hard to know what they’ve been through and how long they’ve struggled to reach the level of success they’re at. An “overnight success” probably has years of struggle and hard work to get where they are. Instead of comparing yourself and your business to others, look at where you were yesterday, and work to achieve small victories and improve!