What is Content & How Can You Use it?

For a term that gets thrown around a lot, Content isn’t easily defined. At its most basic, it’s the information you’re trying to communicate, but it’s more than just data. Good content needs to be fresh, readable, relevant, and useful information that is clearly presented. Content can start with an idea, phrase, or outline that can be built upon until it’s a useful message that clearly states what you want to communicate. How can you create meaningful content?

Read more

Top 25 Online Business Directories

Getting Listed with the Top 25 Online Business Directories

With so many online business directories out there offering profiles and lead-generating subscriptions, it can be confusing, and frustrating, to decipher which online directories are necessary and helpful, and which ones are a waste of effort. Most companies are current with their Facebook Business Page, and maybe even have a Twitter and Instagram account started. But is that enough?

Did you know there are likely dozens of online directories with your information you don’t even know about? It’s true. Any online business directory can gather what they assume is accurate information and post it for the world to find. Unfortunately, they are often wrong with their guesswork, leading to incorrect information being blasted across the internet about your business. It’s important to know where your information is populating and that the right content is being provided.

Read more

Now’s the Time to Start a Blog

Blogging is one of the easiest ways to improve your marketing efforts. Your website ranks higher on Google, you have more content to promote on social media, and your potential customers get a better understanding of your business. It may seem intimidating at first, but once you make a plan and get the ball rolling, it just gets easier, and can even become fun!

Read more

How Does PPC (Pay Per Click) Work?

Pay-Per-Click advertising has become a dominant marketing strategy thanks to the interactive nature of the internet. Compare it to putting up a billboard for a month, showing it to people who may or may not be part of your target audience, and paying for it, whether you get results or not. When you create a PPC campaign, your ads go in front of the people looking for something related to your business. The audience gets narrowed down to a more receptive grouping, and you only pay when someone clicks on your ad. Not sure how to get started with PPC ads? We’ll cover the basics and let you know how we can help your business.

Read more

You Can’t Sell to the Unsellable

In a perfect world, everyone who wants your product or service would beat a path to your door, because they know your product or service is better than anyone else’s. Unfortunately, we don’t live in that world, so we all need to use marketing to let people know about our products/services and how they can help the potential customer. Some people are harder to convince than others, and then there are the ones that are UNSELLABLE. These people aren’t interested in your product/service, or they have reasons for buying from someone else. Whatever the case may be, your best bet is to identify these people early, after putting in a minimal effort, then moving onto more receptive customers.

Read more

Using Your Talents for Success

People with natural talent often think that what they can do isn’t that special because it’s easy. Often they’re very talented and can create incredible art, speak eloquently and control an audience, grow an incredible garden, or rebuild an engine. If you’re one of the lucky ones who’s been able to turn your talent into a business, it’s important to recognize the value in what you do. When these things come naturally, it’s hard to see that value, which can lead to undervaluing your business. One thing to remember, not everyone can do it, and they’re happy to get a high-quality product or service from someone who can.

Read more