Put the Spotlight on Your Customers

Instead of focusing on the product or service your business sells, think in terms of the clients’ needs. Your product/service may be exactly what a customer needs to improve their life, but if they can’t see that connection, they’ll never buy. The key is to understand your customers and be relevant with your marketing. Your goal shouldn’t be a one-off sale, but a lasting relationship where the customer can come to you for support and gets real value from your service/product.

Questions to help understand your customer and put yourself in their shoes:

  • What do they want to accomplish?
  • What problems do they face?
  • What insights can you provide? Tips or ideas they probably don’t know about.

Rember, the world keeps turning and businesses need to evolve, it’s a constant cycle of feedback and improvement. Loyal customers will provide excellent insight for why they choose your business, listen to and care for them!

Death by Comparison

“Comparison is the death of all joy, and the only person you need to be better than is the one you were yesterday.” -Rachel Hollis

It’s important to be aware of your surroundings and your competitors, but if you start comparing yourself to the big dogs, you’ll get discouraged. It’s hard to know what they’ve been through and how long they’ve struggled to reach the level of success they’re at. An “overnight success” probably has years of struggle and hard work to get where they are. Instead of comparing yourself and your business to others, look at where you were yesterday, and work to achieve small victories and improve!

Cancer Sucks Update #9

Last Chemo Treatment!

For now…Cross your fingers for a long remission!

Since March I’ve had three more chemo treatments, including what we’re hoping will be my LAST CHEMO TREATMENT this past Tuesday! (April 23) Oh, I rang the heck out of that chemo bell, baby, and it felt great. This little cootie adventure started out with some pretty ugly survival chances, hovering around the 14% range, so this might be the last chemo for now, but either way, it’s the last one for some time! I had some of my best chemo supporters there with me to make it even more special, including my chemo battle buddy, Lorraine, who had her last treatment on April 2nd and is so far receiving incredible results.

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Cancer Sucks Update #8



Rocky Fights Fundraiser has Incredible Turnout!

I’m a little late with the summary, but a lot has been happening, man!

Did you make it for the fun? Oh, I hope so because there was much to be had. So much fun and love going around, smiles and laughter everywhere I looked on the faces of the people I love most. It was truly a day I’ll never forget. Four amazing hours of hanging out with some of the most important and amazing people in my life, who were simultaneously raising over $20K to help me and my family through this cancer cootie fight.

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Cancer Sucks Update #7

Cancer Sucks Update: So it’s been a while since my last post, mostly because there were some pretty tough days in there to get over. But there were some good and great ones too, fun with visitors, a trip to the Mayo, and my dad came home again for a couple of days.

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Cancer Sucks Update #6

It’s WORLD CANCER DAY! What a sad day to need to have… But it’s here and it’s getting harder to ignore as this ugly foe attacks the world without yet an end in sight. Today seems like an appropriate day to give a Cancer Sucks Update:

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