Small Business Marketing vs. Small Town Marketing

Small towns across our Nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They are unique with character, history, and culture. Some small towns are busy, rich with pride and history. They are often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. But for every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specific for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.

 

Small Town Marketing is Community Marketing.

Small Businesses who choose a small town for their home have an ADDITIONAL marketing opportunity: SMALL TOWN MARKETING.


SMALL TOWN A
Small Town Example A is a historic town. The Downtown area is small, but busy with consistent daily professionals from the county courthouse. The area is swimming with small offices with lawyers, insurance agencies, and realtors. Main Street is adorned with grand old buildings with interesting historic stories, now home to antique stores, apparel boutiques, cafes, and hobby shops.

SMALL TOWN B
Small Town Example B is larger, but still operates as a community of it’s own. The outskirts of the area are continually changing and growing, offering larger retail chain options for shopping, dining, hotels, and perhaps a University. The Downtown/Uptown area is defined, hosting the smaller cafes and restaurants, shops, and tourist and daily attractions.


Small Town A

for instance, is home to a number of antique shops located within a few short and walkable blocks from each other. Small Business Marketing practices keep track of the competitors, and focus on what you can do better: Better service, better products, better experience, better value. In a small town, however, this practice can be very short-sighted.

Small Town Marketing practice would instead encourage the antique shops to work TOGETHER. Form a communication group so that the shops are coordinating on a regular basis. Host a weekly Senior Discount Day, or monthly calendar events. Work together so one customer becomes a potential for ALL of the shops. Cooperating with similar shops in the area adds IMMEDIATE VALUE to consumer wanting to visit the town.

Small Town B

is home to a popular State University, increasing the young adult population. Small Business advertising will work for the small businesses located near the large retail chain stores. But the businesses who can benefit from historic Downtown area perks should take advantage of Small Town marketing directions, too.

For example: Small Town advertising practices would suggest the local Jewelers, Wedding Planners, and Venues to coordinate, and offer every potential customer a Full-Service experience. When someone visits the town, they are comforted by everyone knowing and supporting each other. Although different entities, the businesses work seamlessly together. Consumers feel the security of hosting in a small town, because the whole town is working for their interests.

Small Town Marketing:

Consumers who shop small towns are looking for the small town experience. This can mean going against the grains of typical Small Business Marketing practices. If your small business is located in a small town, you have incredible opportunities available that typical small businesses don’t have. If you’re doing your own marketing, consider the facets of Small Town Marketing practices. The mindset of cooperation makes a huge difference in small town markets. A third-party coordinator, such as a local Marketing Center, can offer incredible organization benefits and encourage additional traffic into the town as a whole.

Take advantage of Small Town Marketing strategies, while continuing the small business marketing efforts that are returning on your investment. Marketing strategies for small town locations is important, essential, and fun! They are important and essential because they focus on the way YOUR community operates. They are fun because they are different and creative avenues not commonly found in typical marketing plans. Contact your local Marketing Center for networking and partnership opportunities, and event organization. Every business of a small town should utilize their local Small Business Marketing Center, and as a result, the town grows together.

Can You Hear the Call Music Video

So, can you hear it?


Can You Hear the Call

Anoka Music Video

Over the past few days, the VP Team has been working on an exciting new promotional project. Marketing the city of Anoka, we are shooting a low-budget music video called “Can You Hear the Call”- A saucy, swing-style song originally written and performed by the UK band called, ELECTRIC SWING CIRCUS. (https://electricswingcircus.com/)

Rocky Borchardt of VantagePoint Marketing, LLC has contacted the band, purchased the rights to this catchy tune, and rewrote the lyrics to promote some of the staple businesses in Anoka. She has single-handedly directed the over 20 hours of filming done this week. By her side, our videographer, Matt Perkins with Perkins Media (https://www.perkinsmediagroup.com/) has been shooting the video and will provide the exciting footage. Local artists and audio production specialists will be providing the vocal artistry, meanwhile, Anoka’s own STUDIO ONE Dance Studio (https://www.studioonedancemn.com/) will provide many of the moves. We will be excited to announce the finished video this fall!

Flags for Fort Snelling 2017

VantagePoint Marketing, LLC. is proud to be the sponsor for Flags for Fort Snelling Memorial Day 2017.

The Story that Started it All…

“When I called the cemetery to inquire about volunteering, they told me they no longer put flags out,” Joanne Malmstedt told KARE. “At that point, it took on a whole another realm of meaning for me.”

Malmstedt organized her network of friends and extended family to buy the small flags and place them during the busiest day of the year at the cemetery. Some went to graves of people connected to the volunteers, but most went to the graves of strangers who had served their country.

“There are so many people here who don’t have family members to come and do stuff for them, so I said I was going to do it and I had a bunch of friends who jumped on the bandwagon and said they were going to join,” she said.

Discover More About Flags for Fort Snelling:

Flags for Fort Snelling organizes the funds and volunteer needed to honor our fallen heroes laid to rest at the Fort Snelling National Cemetery with American Flags.

 

FFFS Proudly Sponsored by VantagePoint Marketing

Why hire local website design?

Hire Local Website Design Services


With the excitement of Summer (sadly) winding down, it’s time to put all of your focus back on your business. The easiest way to give your company some much needed attention is with a NEW WEBSITE. In order to create a new website, you need a LOCAL Website Design Company. But why should you choose a local website designer, and not one half-way across the country (or even the world)? We will break down the main reasons why you should hire a local website designer!

  1. Loyalty
    • Everyone knows that the general rule of thumb is that neighbors are usually more loyal to you than someone who is on the other side of the country. Supporting your community with using a local company improves your loyalty as well. If other local businesses notice that you supported a local business, you are more likely to gain their business.
  2. YOUR Competition is Always on Their Minds
    • If you and your web design company are in the same area, then they know who your competition is. Local web design companies know how competitive or uncompetitive your local competition is. For example, would a web designer in California know about the Grand Finale Car Show that is coming to Downtown Anoka this September?
  3. Meetings are More Likely to be Face to Face
    • Most likely if you hire a web designer out-of-state, you will never come in face-to-face contact with them. But if you use a local web design company, the chances of having face-to-face meetings with them improves drastically. When clients are face-to-face with their web designers, the whole process tends to go more smoothly.
  4. Get to Know You on a More Personal Level
    • Since you have chosen a web design company located closer to you, you are able to have more contact with them. If you were to choose a worldwide freelance development service, or something of that nature, you would only be a number to them. Local businesses will know YOUR name!
  5. Quality is Always Better
    • Now that you have a great relationship with your web designers, they will not want to disappoint you with low quality work. You will be able to check on them more frequently to be sure your site is getting done right.

If you or someone you know in the Minneapolis, MN area needs a website design or local SEO, CONTACT VantagePoint Local Website Design today!

Property Maintenance Services of Minnesota

Do you need Minnesota property maintenance?

Last week I finally started prepping my house for my annual Fourth of July party, and property maintenance was a must. I’m a single mom with a very active and driven 11-year old, on the board of a local non-profit, a soccer coach, and help run two growing companies. Free time to maintain my property is one thing I don’t have.

So I stepped out into my garage and surveyed the situation. Oh, hell no.  Where in the world did all of this JUNK come from??

Crestview Property Maintenance Website DesignA broken grill, extra scooters that I have no idea where they came from, scrap metals that I have been swearing to cash in… It was season one of “Hoarders” in there. There was no way that I would be able to get all of this junk removed before my guests arrived. I grabbed my phone and started to text all of my Minnesota friends and family to see who wanted to partake in a garage clean out party. As it turns out… zero. (really, guys?)

BUT WAIT! Why in the world I didn’t think of Jayson’s Crestview Property Maintenance in the first place, I have no good excuse. I blame global warming.

I called Jayson and completely whined about my junk removal needs. I believe my first words were “My address is XXX something Coon Rapids, and I’m buried in junk, HELP!”  After he settled his laughing, he assured me that he’d be able to get my garage junk cleaned out in a hustle. Two days later, Jayson’s team followed up on his promise better than I imagined.

They removed ALL of the junk from my garage, they mowed my lawn, trimmed the driveway, weeded my front garden bed, and gave me the best property maintenance services I’d ever received. Can you imagine the compliments I’m going to receive at my party this year??

If you’re looking for junk removal or Minnesota property maintenance services, boy oh boy do I know who you need to call. 612.207.0274 and ask for Jayson. Tell him Rocky sent you and that she is STILL thankful for his amazing services! www.CrestviewMaintenance.com –  Leave them a review HERE!


We have had a blast working with Jayson on the website design of Crestview Property Maintenance since 2015, and are excited to see his small business grow to support his adorable Minnesota family!

Personalized Wood Signs

Where to Order Personalized Wood Signs

If you’re in the market for a creative way to highlight the branding of your company name, we happen to have a personal recommendation to visit www.CedarRustics.com today to order your personalized wood signs!

Cedar Rustics Personalized Wood Signs is located in Anoka, Minnesota and is a true staple for the community. We have personally worked with Sign Station, who owns and operates Cedar Rustics, for the signage for our office when we moved to the Anoka area. As an online marketing company, the signage offered by Sign Station suited our branding perfectly. However, if you appreciate a more traditional and rustic style, you don’t want to miss out on the custom wood signs they offer.

Ordering Personalized Wood Signs from a small business doesn’t mean you’re padding the wallet of a large corporation.  It means that you’re improving the efforts of a small business who truly makes a difference in their local economy. It means that you’re helping put someone’s child in dance class. It means your dollar will continue to float throughout a tightly knit community, keeping the doors of hundreds of small business stay proudly open. Can you think of a better use for your dollar?

It also means that you’re getting hand-crafted personalized wood signs that are perfect for yourself and to give as gifts! Do you have a fisherman in the family? Does your cabin need some personalization? Dog Duck HuntingDoesn’t Samson deserve his own custom wood sign? You can visit their INSPIRATION GALLERY for…yes, inspiration! We cannot say enough about the team at Cedar Rustics. Not only do they take genuine pride in the craftsmanship of their wooden signs, but they take genuine care of their customers.

Check out Cedar Rustics Personalized Wood Signs on FACEBOOK and YELP!

If you’re in the market for  quality, hand-crafted personalized wood signs, there’s only ONE STOP TO MAKE at CedarRustics.com!

 

If you’re in the market for marketing similar product sales, feel free to CONTACT US regarding your product!