KPIs are essential to track progress towards a goal, as long as you’re measuring the right things. The best way to improve something is by measuring it, making adjustments and measuring the results. To use your time effectively, you’ll want to make sure you’re measuring the right KPIs. There are many KPIs to consider, and although you’ll want to measure multiple KPIs (4 to 10 according to Hubspot), make sure to focus on the ones that matter for your business.
The speed of communication is faster than ever and always increasing. In order to reach people, you need to be able to communicate clearly and present complex ideas to a wide audience. Communication is key in any relationship, especially between businesses and customers. You need to communicate to potential customers about your products or services in an interesting way so the right customers can easily see the value they provide.
Know your competitors and make your business better!
Every business is in competition. Even if you’re the only business of your type in your area, you face competition with consumers choosing to spend their money elsewhere. By knowing who your competitors are, you can have an inside perspective as to why you might be losing out to someone else, as well as make changes to increase your business and margin.
Imagine seeing a billboard where the name of the company is cut off, or you can’t read the message they’re TRYING to communicate. Businesses take the time to make sure their billboard ads fit because billboards are EXPENSIVE! As social media grows, it becomes a better tool for inexpensive marketing and EVERYONE is using it to get their message out. Videos and images are great at getting attention and helping your brand stand out, so you’ll want to make sure they look awesome! Since it’s free to post on social media, businesses don’t give it the same attention as something like a billboard, but it’s still important to make sure your images work in the format you’re using. The first step to a good social media image is getting the sizing right, which can be tricky, but we’re here to help!
A popular marketing term that gets thrown around, SEO is the process of improving where a website shows up in search results. Years ago you could throw in keywords and be set, but as search engines get smarter, those tactics no longer work. The better strategy is focusing on topics that are relevant to your customers, not keyword stuffing.
Need help figuring out how to reply to Google reviews?
We have all the tips and tricks for how to reply to your clients!
Replying to Google reviews can be one of the most crucial parts of your business. Most of your future clients are likely to check out what your previous and current clients are saying and it’s essential to show that you care about them by taking the initiative to reply to their reviews.
Besides responding to your clients reviews being beneficial to you, Google has made responding to reviews a simple task to complete with just a few short clicks.