Search Engine Optimization (SEO)

A popular marketing term that gets thrown around, SEO is the process of improving where a website shows up in search results. Years ago you could throw in keywords and be set, but as search engines get smarter, those tactics no longer work. The better strategy is focusing on topics that are relevant to your customers, not keyword stuffing.

How to Reply to Google Reviews

Need help figuring out how to reply to Google reviews? 

We have all the tips and tricks for how to reply to your clients!

Replying to Google reviews can be one of the most crucial parts of your business. Most of your future clients are likely to check out what your previous and current clients are saying and it’s essential to show that you care about them by taking the initiative to reply to their reviews. 

Besides responding to your clients reviews being beneficial to you, Google has made responding to reviews a simple task to complete with just a few short clicks.

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The Power of Storytelling

Since humans started gathering around the warmth and protection of the first campfires, there have been stories. They passed down knowledge and vital information for survival and helped us bond. From the spoken word to written text, TV, movies, and digital media, stories give us entertainment and transport us to amazing places. It’s important for businesses to tell captivating stories instead of just presenting dry facts and uninteresting data. Facts and data are key pieces to the story, but they’re nothing without context to give them meaning and depth.

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Put the Spotlight on Your Customers

Instead of focusing on the product or service your business sells, think in terms of the clients’ needs. Your product/service may be exactly what a customer needs to improve their life, but if they can’t see that connection, they’ll never buy. The key is to understand your customers and be relevant with your marketing. Your goal shouldn’t be a one-off sale, but a lasting relationship where the customer can come to you for support and gets real value from your service/product.

Questions to help understand your customer and put yourself in their shoes:

  • What do they want to accomplish?
  • What problems do they face?
  • What insights can you provide? Tips or ideas they probably don’t know about.

Rember, the world keeps turning and businesses need to evolve, it’s a constant cycle of feedback and improvement. Loyal customers will provide excellent insight for why they choose your business, listen to and care for them!

Death by Comparison

“Comparison is the death of all joy, and the only person you need to be better than is the one you were yesterday.” -Rachel Hollis

It’s important to be aware of your surroundings and your competitors, but if you start comparing yourself to the big dogs, you’ll get discouraged. It’s hard to know what they’ve been through and how long they’ve struggled to reach the level of success they’re at. An “overnight success” probably has years of struggle and hard work to get where they are. Instead of comparing yourself and your business to others, look at where you were yesterday, and work to achieve small victories and improve!

Cancer Sucks Update #9

Last Chemo Treatment!

For now…Cross your fingers for a long remission!


Since March I’ve had three more chemo treatments, including what we’re hoping will be my LAST CHEMO TREATMENT this past Tuesday! (April 23) Oh, I rang the heck out of that chemo bell, baby, and it felt great. This little cootie adventure started out with some pretty ugly survival chances, hovering around the 14% range, so this might be the last chemo for now, but either way, it’s the last one for some time! I had some of my best chemo supporters there with me to make it even more special, including my chemo battle buddy, Lorraine, who had her last treatment on April 2nd and is so far receiving incredible results.

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