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The Power of Storytelling

Since humans started gathering around the warmth and protection of the first campfires, there have been stories. They passed down knowledge and vital information for survival and helped us bond. From the spoken word to written text, TV, movies, and digital media, stories give us entertainment and transport us to amazing places. It’s important for businesses to tell captivating stories instead of just presenting dry facts and uninteresting data. Facts and data are key pieces […]

Put the Spotlight on Your Customers

Instead of focusing on the product or service your business sells, think in terms of the clients’ needs. Your product/service may be exactly what a customer needs to improve their life, but if they can’t see that connection, they’ll never buy. The key is to understand your customers and be relevant with your marketing. Your goal shouldn’t be a one-off sale, but a lasting relationship where the customer can come to you for support and […]

Death by Comparison

“Comparison is the death of all joy, and the only person you need to be better than is the one you were yesterday.” -Rachel Hollis It’s important to be aware of your surroundings and your competitors, but if you start comparing yourself to the big dogs, you’ll get discouraged. It’s hard to know what they’ve been through and how long they’ve struggled to reach the level of success they’re at. An “overnight success” probably has […]