Entries by

Year-End Review

This article contains links to outside businesses used and recommended by VantagePoint Marketing. These are businesses we believe in and want to support, we receive no compensation for providing these recommendations. As the holidays wrap up and the year comes to an end, it’s a good time to take a step back and review your business performance from 2019. Now’s the time to wrap up any loose ends and prepare to start the year strong! […]

How to Make the Most Out of the Holidays

The holidays are just around the corner, and you know what that means. Family, parties, gifts, and emotions. It’s possible to have your holiday marketing and shipping strategies locked down and totally figured out without planning for the time you’re not working. Let’s go through some tips to help us all enjoy the holidays!

Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing. Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and […]

Holiday Shipping Strategy

The holidays are coming up and before you know it, you’ll have packages that need to be shipped out NOW! Here are some tips and key dates to remember to stay on top of holiday shipping for your customers. Your best bet is to ship as much as you can, as soon as you can. We know that can’t always be possible, so the next step is to be prepared! The US Postal Service expects […]

Know Your Audience

The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business. You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out […]

You’re a Leader! (Now What?)

“Everyone can lead because everyone can serve.” – James Strock Leadership is one of the most important aspects of a business. Without leadership, things don’t get done. Leadership doesn’t have a title, people with authority aren’t necessarily real leaders, and there are real leaders who don’t have authority. All it takes is someone willing to step forward and get things done. If you’ve started your own business, congratulations, you’re a leader. Unfortunately, leadership isn’t as […]