Entries by Pip Arnes

What is Content & How Can You Use it?

For a term that gets thrown around a lot, Content isn’t easily defined. At its most basic, it’s the information you’re trying to communicate, but it’s more than just data. Good content needs to be fresh, readable, relevant, and useful information that is clearly presented. Content can start with an idea, phrase, or outline that can be built upon until it’s a useful message that clearly states what you want to communicate. How can you […]

Now’s the Time to Start a Blog

Blogging is one of the easiest ways to improve your marketing efforts. Your website ranks higher on Google, you have more content to promote on social media, and your potential customers get a better understanding of your business. It may seem intimidating at first, but once you make a plan and get the ball rolling, it just gets easier, and can even become fun!

How Does PPC (Pay Per Click) Work?

Pay-Per-Click advertising has become a dominant marketing strategy thanks to the interactive nature of the internet. Compare it to putting up a billboard for a month, showing it to people who may or may not be part of your target audience, and paying for it, whether you get results or not. When you create a PPC campaign, your ads go in front of the people looking for something related to your business. The audience gets […]

You Can’t Sell to the Unsellable

In a perfect world, everyone who wants your product or service would beat a path to your door, because they know your product or service is better than anyone else’s. Unfortunately, we don’t live in that world, so we all need to use marketing to let people know about our products/services and how they can help the potential customer. Some people are harder to convince than others, and then there are the ones that are […]

Using Your Talents for Success

People with natural talent often think that what they can do isn’t that special because it’s easy. Often they’re very talented and can create incredible art, speak eloquently and control an audience, grow an incredible garden, or rebuild an engine. If you’re one of the lucky ones who’s been able to turn your talent into a business, it’s important to recognize the value in what you do. When these things come naturally, it’s hard to […]

Finding your Brand’s Voice

If you haven’t seen a Duluth Trading Company commercial, you’ve been missing out. Check out their channel on YouTube, we’ll wait. For a company selling heavy-duty work clothes and gear, they have a unique voice. A rugged yet playful sense of humor fills their advertising, even when talking about serious products meant to get the job done. What can you learn from Duluth Trading Company? No, the answer isn’t adding cartoon men dancing in their […]