Entries by Pip Arnes

Holiday Marketing Strategy

You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing. Whether you’re building a massive holiday campaign or something small, these tips can help you have a successful holiday season. Remember to connect with people instead of just throwing ads and […]

Holiday Shipping Strategy

The holidays are coming up and before you know it, you’ll have packages that need to be shipped out NOW! Here are some tips and key dates to remember to stay on top of holiday shipping for your customers. Your best bet is to ship as much as you can, as soon as you can. We know that can’t always be possible, so the next step is to be prepared! The US Postal Service expects […]

Know Your Audience

The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business. You can hire a marketing agency to do in-depth research, or you can put in a little time and effort to figure it out […]

You’re a Leader! (Now What?)

“Everyone can lead because everyone can serve.” – James Strock Leadership is one of the most important aspects of a business. Without leadership, things don’t get done. Leadership doesn’t have a title, people with authority aren’t necessarily real leaders, and there are real leaders who don’t have authority. All it takes is someone willing to step forward and get things done. If you’ve started your own business, congratulations, you’re a leader. Unfortunately, leadership isn’t as […]

Organize Your Business

When you’re running a business, it’s frustrating when you can’t find the one thing you’re looking for. Organization is important for a business to be able to grow. In order to grow, you need to continually make improvements. In order to focus on improvements, you can’t waste time trying to find things. It’s important to find an organization style that works for you. Take these tips and make changes as needed to create the right […]

Mental Health & Small Business

World Mental Health Day was October 10th, and we shared this post on Facebook. Knowing how important mental health is, we wanted to go even deeper on the subject and provide more resources to help you keep your sanity while running a business. Running a small business doesn’t make the stress any smaller. In fact, it’s often more stressful because you’re responsible for more. Many small-business owners know what it’s like to spend every hour […]