It’s Website Refresh Season!

A study by Stanford showed that 75% of users will judge a company’s credibility based on the design of their website. Are you giving people a good impression with your website? If not, it’s time for a Website Refresh. 

Your customers want to find a reliable solution to their problems without wasting a lot of time. It’s easier to do a quick search than to drive somewhere to find out they don’t have what you’re looking for. Your website gives visitors a convenient way to get an impression of your business. The best way to show your credibility is with expertise and trustworthiness. Highlight your experience and knowledge to let customers know you can answer any questions they have or help them if something goes wrong. You can also build trust by being sincere and willing to provide valuable information instead of being pushy trying to sell them something.

It’s much easier to answer questions using a professional website than spending all day answering phone calls and emails, answering the same questions over and over. Your website should show your customers how to solve their problems while helping you communicate with a vast audience instantly. Let the website answer questions while you focus on your business.

• Do you offer what I’m looking for?
  
  

  BEFORE

• Where are you located?
• What hours are you open?
• What are your prices?
• Do other people trust you?
• Is it safe to visit your store/location?

Refresh vs. Redesign

Worried about the cost and time it’ll take to overhaul your website? Here’s the good news, a Website Refresh can cost as little as $99 and be done quickly! We start by reviewing your website and figuring out what needs to be updated. We’ll give you our recommendations, but the final decision of what you want to be refreshed is up to you. The foundation remains intact while we make small changes to create a better-looking site with improved functionality, usefulness, and usability.

Is Now the Best Time for a Refresh?

AFTER

With all the changes to everyday life, people are looking for the most up-to-date information about your business. Your customers want to know you’re doing something to keep them from getting sick by doing business with you. Many businesses have had to close or change their operations and now’s the perfect time to let your customers know how they can do business with you while staying healthy. People don’t want to show up to find out you’re open by appointment only.

Other signs your website could use a refresh:

• Outdated/boring images and visuals
• Lack of appeal
• Low numbers of conversions
• Low numbers of leads
• High bounce rates

Quick Changes for Big Impact

The first thing people notice is the visual aspect of your website. High-resolution images, proper use of fonts and colors, easy-to-follow layout, usability, and brand consistency can be the difference between someone sticking around on your site or mashing the Back button. Even small changes can make a big difference to your website. There’s no need to get rid of the things that are working, so we focus on making updates to anything outdated or unprofessional. Replace any low-quality images with professional photos or CAREFULLY selected stock images. 

New fonts and colors can make a huge difference without changing any content. Fonts should be easily readable and also match the tone you want to express. Different fonts can look professional, laid back, intense, or suggest a variety of other feelings. Colors are very closely linked to mood and can influence your viewers. The color red has been known to increase hunger and many restaurant chains know that. There’s no “one-size-fits-all” solution for web design, what’s important is for the design to match your purpose.

Improve your communication by being more clear. Rewording the text on your website is a great way to improve your message. Using contractions like “it’s” and “you’re” instead of “it is” and “you are” makes your content sound more fluid and less robotic. We can help you cut out unnecessary text, reorganize anything that’s unclear, and make sure your business’s personality shines through.

Get Found Easier

Keeping your site updated is an easy way to move up the list of search results. Google knows when websites sit for years with no updates. Those sites get shuffled to the bottom with little chance of being found. Get started with a refresh now, measure the results, and imagine the benefit of a Website Refresh every 3–6 months.

Ready for your Website Refresh? Sign up before August 31, 2020, and get a free t-shirt! Sign up now!