As social distancing and self quarantines become more common to slow the spread of COVID-19, many small businesses are having to close their doors and fewer people are leaving their homes. Even with this dramatic reduction of in-person business, it’s possible for businesses to stay alive as long as they can make changes and adapt to the temporary circumstances we’re all facing. Right now, an online presence is going to be your strongest tool. From online ordering to curbside pickup, VantagePoint Marketing is here to help small businesses get through these trying times.
Sales & E-Commerce
If you don’t have a website for your business, you may think of it as just an online brochure where people can find out a little about your business and find where you’re located. The truth is, a website can be so much more than that. Imagine if you could make sales on your website while you sleep, or while you’re making a different sale in person. A website can be your greatest salesperson, working 24/7 with global reach. Even if you’re not selling anything directly from your website, you can still promote your products/services, letting customers know how their personal or professional lives could be improved.
Information & Education
One of the best uses of a website is to build your reputation without having to meet every potential customer in person. Yes, you can show people what products/services you offer, but going above and beyond that, you can provide them with useful information for free. Sharing your knowledge on how to improve their lives is the perfect way to become known as an expert, someone that people can trust and recommend to their friends. Right now people are spending more time on the internet, looking for entertainment and information while they’re stuck at home. Share anything that can lift spirits and make this new routine more bearable.
Once you’ve built a relationship, people will be more willing to support your business. A website can make a lasting first impression, it’s important to make it a good one. Use your online presence to tell your story and find like-minded customers who become fans. By creating fans of your business, you’ll create the most trustworthy advertising possible, word of mouth. People are much more likely to take the advice of people they trust over a commercial, billboard, or Facebook ad. Those other marketing tactics can be successful, but they’re reinforced when someone gets a glowing recommendation about your business from a trusted friend.
Are you constantly spending time answering the same questions? Give customers that information on your website so you can focus your efforts on more important matters. Plus, if things change and that answer needs to be updated, it’s much easier to make a change on your website than it is to reprint hundreds of brochures. We make user-friendly WordPress websites and provide free training to let you take control of your website as much as you feel comfortable with. Plus, your website can be a great tool if you have unsatisfied customers, it’s much better to have them come to you to get the problem resolved instead of airing their grievances to the masses.
Worried that a website will require a ton of work and stress along with a massive budget? That’s not how we do things. Our goal is to simplify things for small businesses so you can focus on your business. We understand that times are tough for everyone, and we want to help where we can, helping small businesses stay afloat during these uncertain times. If you’d like to work with us, send us a message to get the ball rolling. From there we’ll schedule a meeting to talk to you about your business and how we can help you succeed. We’ll listen to your ideas about what you want your marketing to do and provide any suggestions for ways to improve those ideas. Then we’ll put together an itemized price quote for your project, giving you an understanding of the total cost of the project and each section. As far as billing goes, we only bill for the work we do, so if we quote 3 hours for Content Development, but it only takes us 2 hours and 17 minutes, you only get charged for 2 hours and 17 minutes. That’s right, no rounding up, you pay for what you get. Plus, we’re flexible to work with any budget, whether you want us to do a limit of $500 of work each month, or get your project done and set up a payment plan to spread out the cost.
As we all make changes to our way of life, it’s plain to see that small businesses are going to be hit hard by this pandemic. The government is adding programs to help businesses get by, but the best way to stay in business is by doing business. Reach out to us today if there’s anything VantagePoint Marketing can help you with.