Small Business Marketing vs. Small Town Marketing

Small towns across our Nation are populated with hard-working Americans living the dream. While every small town tends to share the same timeless appeal, they aren’t easy to label. They are unique with character, history, and culture. Some small towns are busy, rich with pride and history. They are often responsible for the growth of the larger communities surrounding them. Other small towns are newer with a community appeal and a much different list of perks. But for every small town, one thing rings true: Small Business Marketing is different in small towns.

Common Small Business Marketing practices include paying attention to your competitor and staying one step ahead. Keeping an eye on your competitor’s prices, service list, target markets, and company progression can be key to daily growth. Your online marketing, B2B marketing, and network marketing efforts are designed specific for your service, product, and company as a stand-alone entity. As a standard small business, these practices are effective and efficient, and applauded! Still, they aren’t enough in a small town.

Read more